Body by Vi or Body by CKO?


While this post may offend some people, believe me, it is not the intention but as a fitness professional- I have principles for which I believe, so I am taking a stance on this particular issue. Because…

 If you don’t stand for something you’ll fall for anything – Malcolm X

As a gym owner/fitness professional I have been asked more times than I can count to “promote” certain nutritional products that claim to not only be a new revolutionary healthy supplement that is far superior to anything on the current market but will also make you tons of money. Being the New Year, especially if you are active on Facebook, I am sure you have seen at least a few of your friends making similar claims and trying to recruit anybody and everybody to become “healthy” and “wealthy” in just 90-days. Currently the most popular of these “revolutionary” nutritional products is Body by Vi. I will discuss my issues with Body by Vi.

I have 5-big problems with Body by Vi:

  1. Most importantly the actual quality of the supplements sold through ViSalus (Company name of Body by Vi ) are FAR from being the best on the market. In fact the meal replacement shake sold by ViSalus is not much better than the popular Slim Fast shake you can buy at Walgreens. Sure slim fast has a few more carbs and a few more calories but that is like comparing the quality and health difference between a McDonald’s hamburger and a Burger-king hamburger, can you really say one is a higher quality and a much healthier product then the other? For the record I am not a fan of Slim fast either. While I do use supplements on a regular basis and I have spent the last 6-years doing lots of research and traveling very far down the supplement rabbit hole and I can sincerely say that there are many supplement companies that use much higher quality ingredients, less artificial flavors and colors, less fillers, and much more honest business practices. For a very well done complete nutritional breakdown of Body by Vi products please read this blog (reading this blog is highly recommended if you are curious of the quality of the product). Long story short it is over priced junk that I would feel extremely guilty trying to sell to anybody.
  2. ViSalus products Contain Soy!!! There are two things that I am scared of in this world, spiders and man-boobs and guess what? Soy = man-boobs! As if Man-boobs wasn’t bad enough, soy is aslo just about the worst thing you can eat. It is nearly impossible to find soy that is not genetically modified (about 91% is a GMO) and soy also prevents proper mineral absorption, which leads to a nutrient deficiencies.
  3. The Body by Vi 90-day challenge is an incomplete fitness program teaching you nothing about actual health and fitness
  4. The sales methods are extremely gross!
  5. It takes advantage of people in desperate situations (being overweight and/or wanting to improve your financial situation) by promising a quick solution to your health and wealth problems.

So what exactly is Body by Vi?  I am just going to cut to the chase, Body by Vi  a nutritional supplement company whose business model is basically a pyramid scheme for selling low quality supplements. But of-course pyramid or Ponzi schemes are actually illegal, so the solution is too call your business model something else, so now it’s called it multi-level marketing (MLM). MLM-is basically a business model where you get compensated for both the products you sell and the products sold by the people you recruit. So the idea is you recruit 5 friends,who recruit 5-friends, who then recruit 5 friends and then you are a millionaire. Sounds easy right?

Before you know it the friend of your friends, friends will make you lots of money

How does the Body by Vi 90-day challenge work? Remember from my summary- this so called program (90-day challenge) teaches you nothing about health and fitness all it does is recommend you drink a bunch of meal replacement shakes, eat “protein” cookies, drink energy drinks, take appetite suppressants and take a multivitamin. There is no real talk about exercising or eating real food, just drink highly processed shakes, eat cookies and some how you will magically look like a fitness model, oh and let’s not forget make lots of money, win vacations, and receive cars.

Oh snap! The Hulkster is doing Body bi Vi. I take back everything I said 😉

Can you at least lose weight some on the program? Cutting straight to the chase again, any “weight loss” results are achieved by calorie restriction. The meal replacement shakes the challenge participants use are a just 90-caloires per serving. 90-calories is definitely not equivalent to a meal.  In a nut shell the plan is drink a few 90-calorie shakes through out the day, sallow a few appetite suppressant pills, drink energy drinks (caffeine is another apatite suppressant) when you are feeling run down, have a protein cookie or two as a snack and stay away from any and all real food so your calorie count will remain extremely low and then watch the pounds fly off.

Anybody that has talked to me for more than 5-mins knows that I think calorie restriction is the stupidest way to lose weight. It is not healthy and it is not sustainable!!! When you restrict your calories for an extended period of time your cravings will eventually overcome your willpower! Have you ever ate an entire bag of oreos, an entire gallon of ice cream, or an entire large pizza when you were supposed to be on a diet? Calorie restriction means you are starving yourself slowly and at some point your brain will trick you into binge eating, don’t feel bad if this has happen to you before, your body is designed not to let you die of starvation! So the answer to the question is yes, if you restrict your calories you will lose weight but remember losing weight is different than losing fat!

Well forget about losing weight it is all about the Benjamins anyway.  Sorry to burst your bubble making money in a MLM business model is not as easy as they claim, read the section labeled income levels and criticism

I will give credit where credit is due. If their is one thing Body bi Vi does right it is getting people extremely motivated to change their lives for the better. The masterminds behind Body by Vi are definitely marketing geniuses although if I was a betting man, I would bet that the promise of having enough money to make in rain is probably more of a motivator than actually becoming healthy for most people. Unfortunately most peoples decisions are driven entirely by money even at the expense of their own heath and/or personal relationships.

In just 90-days I will be able to make it rain whenever I want!

Also I want to be clear that I will never discourage anyone who wants to lose weight and become healthy in fact I encourage it, my entire job is teaching people about fitness, nutrition, and obtaining a healthy sustainable lifestyle. I do however want to discourage people when I believe they are getting scammed believing their is some “magic pill” that will produce 6-pack abs with very little effort.

If you want a real challenge do CKO’s 10-week challenge our participants do get real, sustainable results and gain the valuable knowledge needed to live a healthy lifestyle, read thisthis,  this, and this for proof! Next time someone try’s to recruit you for Body by Vi, tell them I have a Body by CKO?

Real Results for Real People- 15 years strong

Real Results for Real People- 15 years strong


4 thoughts on “Body by Vi or Body by CKO?

  1. Pingback: Supplement Recommendations | The Healthy Life Experiment

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  4. Pingback: 10-Week Challenge Results (Amy Colburn) | The Healthy Life Experiment

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