Many gyms operate using a subscription type business model where a customer pays a monthly rate and gets access to the facility and, like most subscriptions, the longer the customers “commits” the cheaper the subscription. Sounds simple enough except for the word commitment, which is the scariest word that can be said in a gym. The word is so scary that I know of many instances where one spouse has said to the other, “don’t commit to anything and don’t you dare sign any gym contract!”
Ironically, many people “commit” to buying a house, car, timeshare, relationship, Direct TV, parenthood, and cell phone service all without much thought, but a gym membership, that’s where people draw the line. That’s right, many people put more thought into a gym membership than they do to having children, which is an 18-year commitment at a minimum. But for a gym membership people need to go home and talk it over with their spouse, go over the budget to see if there is room, and “try” to find time in their “busy” schedule, but creating a child, a real living breathing human that will be 100% depended on you for at least 18-years…not much thought.
Customer – “How much are your membership rates?”
Me – “After you take your free trail class we can go over the different membership options”
Customer – “I understand, but I am afraid I will love it, only to find out I can afford it”
That’s right, people are so afraid of “committing” to a gym that they are actually in fear of enjoying their workout. Am I the only one that thinks this sounds crazy? When people say this, this is what I hear, “I am afraid of enjoying something that will make me stronger, healthier, smarter, more attractive, increase my confidence, increase my pocket book, and significantly increase my overall quality of life. Yes, I am deathly afraid of that! But hey – check out my cable TV subscription streaming on my new iPhone 5s that required a 3-year commitment. “
So how does you not wanting to sign-up for a 1-year agreement sabotage your fitness goals? Because you are not serious about investing in yourself “long term”. Instead of thinking, “man, 1-year is a long time, and that’s a lot of money”. You should be thinking, “What if today, I decide to be serious and commit to working out consistently for 1-year?” You should be asking yourself:
- How much weight could I lose in one year?
- How strong and healthy could I get in a year?
- What could I accomplish in one year if I focused on improving myself?
You should think of a gym agreement as more of an agreement with yourself than it is with the gym. Sure, gym owners love year agreements, they are good for business, but a specialty gym will only stay in business if they produce results and it is hard to produce results if people are not committed to becoming healthier. So it really is an agreement on both sides. I agree to help you, if you agree to come in to the gym on a consistent basis.
Remember when you were a kid and 1-year was an eternity? But as an adult, a year flies by extremely fast, and the older you get the faster the years fly by! So how many times have you gone to a gym for one month, stopped going, vowed to return (to the gym tomorrow), and then before you knew it 2-years flew right by. Then the real mind-bender, you start to wonder where the time went and how different your life would be had you just worked out for those two years.
“Some people have enthusiasm for 30-mins, some for 30-days, but it is those that have it for 30-years that are successful.” – unknown
Also out of all the members at my gym the people that lose the most weight, build the most muscle and benefit the most overall are the people that sign up for at least 1-year. This makes me think of another quote:
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You’re playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you.”
― Marianne Williamson
Committing to yourself, to your health for 1-year is not easy, in fact it is going to be hard work. Instead, it is much easier to plead ignorance, pretend you are weak, play the victim role and blame others. You are not scared to commit to a gym membership for one year.. You are actually afraid of succeeding because once you accomplish your fitness goals you start to realize you are capable of accomplishing much more. Being successful is not easy; it takes a lot of hard work and you, yes you, would rather play small. You would rather take the easy road. You would rather be average than a trail blazer.
What could you accomplish in a year?